“See Lemon Grove and Live!”
Commissioning Alberto Treganza to design The Big Lemon was driven by the town’s then chamber of commerce to draw attention to the annual crops of award-winning lemons, the beauty of the landscape and the historic nature of the community, which was promoted in a chamber brochure with, “See Naples and die; see Lemon Grove and live!”. In 1928 the automobile had swept the nation and suburbs were competing with agricultural lands for development. The American Country Home Movement was in full swing (the H. Lee House was built in part due to that movement).
Growers, Designers and Builders
A Star Was Born